Turn Your Passion Into a Paycheck

The Digital Marketing Lab is Reilly’s hub for creators  and entrepreneurs who are ready to turn their passions into thriving businesses!

Mindset, Monetization & Marketing

Master the inner game and business skills to turn your passion into a profitable brand.

Hear from the Students

"This course made me see my hobby as a brand — and now I make money in my sleep."  – DM Lab Student

$99.00

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Meet Your Mentor

Reilly Stith is a results-driven entrepreneur, business strategist, NYU Almuni and digital marketing expert dedicated to helping brands grow, scale, and succeed. As the founder and CEO of TDMS Group, Reilly has built a reputation for delivering tailored marketing strategies, powerful brand development, and high-impact business coaching to small and mid-sized businesses. Her hands-on approach combines deep industry knowledge with a passion for empowering entrepreneurs to achieve measurable success. With a strong foundation in media, marketing, and brand storytelling, Reilly has worked behind the scenes with top luxury brands and leading organizations, helping them create lasting digital impressions. Her diverse background in entertainment and events brings a creative edge to her strategies—ensuring every campaign is not just strategic, but unforgettable. As a proud mother and visionary leader, Reilly leads by example, balancing entrepreneurship with authenticity, resilience, and a commitment to transformation. Through her work, she inspires others to build brands with purpose—and businesses that thrive.

Course Curriculum

30 Chapters · 222 Lessons

  1. 1

    Chapter 1: Welcome to Digital Marketing

    1. (Included in full purchase)

      Introduction To Digital Marketing

    2. (Included in full purchase)

      What is Digital Marketing

    3. (Included in full purchase)

      Understanding the Fundamentals

    4. (Included in full purchase)

      Why Digital Marketing Matters for Your Business

    5. (Included in full purchase)

      Chapter 1: Assignments

    6. (Included in full purchase)

      Key Takeaways

  2. 2

    Chapter 2: Setting Clear Business Goals and Audience Targeting

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Business Goals Matter

    3. (Included in full purchase)

      Knowing Your Target Audience

    4. (Included in full purchase)

      Building Your Customer Persona

    5. (Included in full purchase)

      Applying Your Audience Insights

    6. (Included in full purchase)

      Wrap-Up & Call To Action

  3. 3

    Chapter 3: Creating a Digital Marketing Plan

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Setting Your Digital Marketing Goals

    3. (Included in full purchase)

      Choosing the Right Digital Marketing Channels

    4. (Included in full purchase)

      Creating Your 30-Day Digital Marketing Plan

    5. (Included in full purchase)

      Setting Up Your 30-Day Content Calendar

    6. (Included in full purchase)

      Tracking Your Digital Marketing Performance

    7. (Included in full purchase)

      Conclusion & Next Steps

  4. 4

    Chapter 4: Website Optimization for Conversion

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Understanding Website Conversions

    3. (Included in full purchase)

      Creating a User-Friendly Website

    4. (Included in full purchase)

      Optimizing for Higher Conversions

    5. (Included in full purchase)

      Using Tools to Improve Website Performance

    6. (Included in full purchase)

      Wrap-Up & Action Steps

  5. 5

    Chapter 5: Introduction to SEO (Search Engine Optimization)

    1. (Included in full purchase)

      Welcome & Overview

    2. (Included in full purchase)

      What is SEO & Why Does It Matter?

    3. (Included in full purchase)

      Keyword Research – Finding What Your Audience is Searching For

    4. (Included in full purchase)

      On-Page SEO – Optimizing Your Content

    5. (Included in full purchase)

      Technical SEO – Tracking & Improving Performance

    6. (Included in full purchase)

      Closing & Next Steps

  6. 6

    Chapter 6: Blogging for Business Growth

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Blogging is Essential for Business Growth

    3. (Included in full purchase)

      How to Choose the Right Blog Topics

    4. (Included in full purchase)

      How to Structure Your Blog Posts for Maximum Impact

    5. (Included in full purchase)

      SEO Techniques to Get Your Blog Posts Ranked

    6. (Included in full purchase)

      Blogging Tools & Best Practices

    7. (Included in full purchase)

      Your Blogging Action Plan

    8. (Included in full purchase)

      Conclusion & Homework

  7. 7

    Chapter 7: Designing Eye-Catching Graphics & Visuals

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Visuals Matter

    3. (Included in full purchase)

      Designing Professional Graphics with Canva

    4. (Included in full purchase)

      Creating Engaging Infographics with Piktochart

    5. (Included in full purchase)

      Quick Design Dos & Don’ts

    6. (Included in full purchase)

      Conclusion & Call to Action

  8. 8

    Chapter 8: Video Marketing

    1. (Included in full purchase)

      Engaging Your Audience & Driving Traffic with Video Marketing

    2. (Included in full purchase)

      Why Video Marketing Matters

    3. (Included in full purchase)

      Short-Form Video for Social Media

    4. (Included in full purchase)

      Product Demonstrations & YouTube Videos

    5. (Included in full purchase)

      Easy Video Editing Tools

    6. (Included in full purchase)

      Call to Action

  9. 9

    Chapter 9: Content Strategy – Repurposing and Distribution

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Repurposing Content is a Game-Changer

    3. (Included in full purchase)

      The Best Content to Repurpose

    4. (Included in full purchase)

      How to Repurpose Content Like a Pro

    5. (Included in full purchase)

      Tools to Automate Content Repurposing

    6. (Included in full purchase)

      Hands-On Activity

    7. (Included in full purchase)

      Review & Best Practices

    8. (Included in full purchase)

      Closing

  10. 10

    Chapter 10: Setting Up Email Marketing & List Building

    1. (Included in full purchase)

      Setting Up Email Marketing & List Building

  11. 11

    Chapter 11: Social Media Marketing Overview

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Social Media Matters

    3. (Included in full purchase)

      Choosing The Right Platform For Your Business

    4. (Included in full purchase)

      Creating Engaging Content That Connects

    5. (Included in full purchase)

      Tools To Streamline Your Social Media Strategy

    6. (Included in full purchase)

      Action Steps For Today

    7. (Included in full purchase)

      Closing Thoughts

    8. (Included in full purchase)

      BONUS: 7-DAY TIKTOK GROWTH PLAN

  12. 12

    Chapter 12: Facebook and Instagram Marketing

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Facebook & Instagram?

    3. (Included in full purchase)

      Setting Up & Optimizing Your Business Profiles

    4. (Included in full purchase)

      Posting Strategies For Growth

    5. (Included in full purchase)

      Growing An Organic Audience

    6. (Included in full purchase)

      Tools To Help You Manage & Analyze Your Performance

    7. (Included in full purchase)

      Action Steps For Today

    8. (Included in full purchase)

      Closing Thoughts

  13. 13

    Chapter 13: Facebook Ads Basics

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Use Facebook & Instagram Ads?

    3. (Included in full purchase)

      Setting Up Your First Facebook Ad

    4. (Included in full purchase)

      Common Mistakes To Avoid

    5. (Included in full purchase)

      Action Steps For Today

    6. (Included in full purchase)

      Closing Thoughts

  14. 14

    Chapter 14: YouTube Marketing

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Youtube Marketing Matter?

    3. (Included in full purchase)

      Setting Up Your Youtube Channel

    4. (Included in full purchase)

      Creating Engaging Youtube Content

    5. (Included in full purchase)

      YouTube Video Formula for Maximum Engagement

    6. (Included in full purchase)

      Youtube SEO: How To Get Your Videos Ranked

    7. (Included in full purchase)

      Common Mistakes To Avoid

    8. (Included in full purchase)

      Action Steps For Today

    9. (Included in full purchase)

      Closing Thoughts

  15. 15

    Chapter 15: LinkedIn Marketing for Business

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Linkedin Matters For Business

    3. (Included in full purchase)

      Setting Up Your Linkedin Business Profile

    4. (Included in full purchase)

      Building A Powerful Linkedin Network

    5. (Included in full purchase)

      Creating Highly Engaging Linkedin Content

    6. (Included in full purchase)

      Tracking Your Linkedin Performance With Analytics

    7. (Included in full purchase)

      Common Linkedin Mistakes To Avoid

    8. (Included in full purchase)

      Action Steps For Today

    9. (Included in full purchase)

      Closing Thoughts

  16. 16

    Chapter 16: Paid Ads on Google

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Google Ads?

    3. (Included in full purchase)

      Setting Up Your Google Ads Account

    4. (Included in full purchase)

      Understanding Google Ads Basics

    5. (Included in full purchase)

      How To Set Up Your First Google Ads Campaign

    6. (Included in full purchase)

      Monitoring And Optimizing Your Campaigns

    7. (Included in full purchase)

      Common Google Ads Mistakes To Avoid

    8. (Included in full purchase)

      Action Steps For Today

    9. (Included in full purchase)

      Closing Thoughts

  17. 17

    Chapter 17: Remarketing with Google and Facebook Ads

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      What is Remarketing?

    3. (Included in full purchase)

      Why is Remarketing Important?

    4. (Included in full purchase)

      How Does Remarketing Work?

    5. (Included in full purchase)

      Tools You’ll Need

    6. (Included in full purchase)

      Setting Up Facebook Remarketing

    7. (Included in full purchase)

      Setting Up Google Remarketing

    8. (Included in full purchase)

      Best Practices for Remarketing

    9. (Included in full purchase)

      Measuring Success

    10. (Included in full purchase)

      Closing Remarks

  18. 18

    Chapter 18: Twitter and Pinterest Marketing

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Twitter and Pinterest Matter

    3. (Included in full purchase)

      Twitter Marketing Strategies

    4. (Included in full purchase)

      Pinterest Marketing Strategies

    5. (Included in full purchase)

      Best Practices for Both Platforms

    6. (Included in full purchase)

      Action Plan

    7. (Included in full purchase)

      Closing

    8. (Included in full purchase)

      MODULE: Twitter and Pinterest Marketing

  19. 19

    Chapter 19: Google My Business (GMB) Setup

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Google My Business Matters

    3. (Included in full purchase)

      Setting Up Your Google My Business Profile

    4. (Included in full purchase)

      Optimizing Your GMB Profile

    5. (Included in full purchase)

      Action Steps and Best Practices

    6. (Included in full purchase)

      Closing Remarks

    7. (Included in full purchase)

      MODULE: Google My Business (GMB) Setup

  20. 20

    Chapter 20: Influencer Marketing Basics

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Introduction to Influencer Marketing

    3. (Included in full purchase)

      Finding the Right Influencers

    4. (Included in full purchase)

      Creating Influencer Partnerships

    5. (Included in full purchase)

      Running Successful Influencer Campaigns

    6. (Included in full purchase)

      Action Plan and Next Steps

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Influencer Marketing Basics

  21. 21

    Chapter 21: Sales Funnel Setup

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Introduction to Sales Funnels

    3. (Included in full purchase)

      Key Components of a Sales Funnel

    4. (Included in full purchase)

      Setting Up Your Sales Funnel Using ClickFunnels

    5. (Included in full purchase)

      Building Landing Pages with Leadpages

    6. (Included in full purchase)

      Action Plan and Next Steps

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Sales Funnel Setup

  22. 22

    Chapter 22: Converting Traffic into Leads

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Overview – Why Converting Traffic is Essential

    3. (Included in full purchase)

      Building Trust Through Social Proof

    4. (Included in full purchase)

      Capturing Leads with Popups and Opt-In Forms

    5. (Included in full purchase)

      Action Plan

    6. (Included in full purchase)

      Closing Remarks

    7. (Included in full purchase)

      MODULE: Converting Traffic into Leads

  23. 23

    Chapter 23: A/B Testing for Ads and Websites

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Introduction to A/B Testing

    3. (Included in full purchase)

      Key Focus – Optimizing Landing Pages and Ad Copy

    4. (Included in full purchase)

      Tools for A/B Testing

    5. (Included in full purchase)

      Running Your First A/B Test

    6. (Included in full purchase)

      Best Practices and Tips for A/B Testing

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: A/B Testing for Ads and Websites

  24. 24

    Chapter 24: Upselling and Cross-Selling

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Understanding Upselling and Cross-Selling

    3. (Included in full purchase)

      Why Upselling and Cross-Selling Work

    4. (Included in full purchase)

      Implementing Upselling and Cross-Selling in Your Business

    5. (Included in full purchase)

      Tools for Upselling and Cross-Selling

    6. (Included in full purchase)

      Action Plan

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Upselling and Cross-Selling

  25. 25

    Chapter 25: Affiliate Marketing Setup

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Introduction to Affiliate Marketing

    3. (Included in full purchase)

      Setting Up Your Own Affiliate Program

    4. (Included in full purchase)

      Using Refersion to Set Up an Affiliate Program

    5. (Included in full purchase)

      Finding Affiliates on ShareASale

    6. (Included in full purchase)

      Action Plan

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Affiliate Marketing Setup

  26. 26

    Chapter 26: Using Analytics to Track Performance

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Analytics Matter for Your Business

    3. (Included in full purchase)

      Tracking Website Performance with Google Analytics

    4. (Included in full purchase)

      Analyzing Social Media Insights

    5. (Included in full purchase)

      Turning Data into Action

    6. (Included in full purchase)

      Action Plan

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Using Analytics to Track Performance

  27. 27

    Chapter 27: Marketing Automation Basics

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Marketing Automation is Essential

    3. (Included in full purchase)

      Automating Email Marketing with Mailchimp

    4. (Included in full purchase)

      Scheduling Social Media with Buffer

    5. (Included in full purchase)

      Lead Nurturing with Automation

    6. (Included in full purchase)

      Action Plan

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Marketing Automation Basics

  28. 28

    Chapter 28: Time Management for Digital Marketers

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Time Management is Crucial for Digital Marketers

    3. (Included in full purchase)

      Organizing Your Marketing Tasks with Trello & Asana

    4. (Included in full purchase)

      Automating Tasks with Zapier

    5. (Included in full purchase)

      Daily Time Management Strategies for Digital Marketers

    6. (Included in full purchase)

      Action Plan

    7. (Included in full purchase)

      Closing Remarks

    8. (Included in full purchase)

      MODULE: Time Management for Digital Marketers

  29. 29

    Chapter 29: Customer Retention Strategies

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Why Customer Retention is Essential

    3. (Included in full purchase)

      Customer Retention Strategies

    4. (Included in full purchase)

      Action Plan

    5. (Included in full purchase)

      Common Mistakes to Avoid

    6. (Included in full purchase)

      Closing Remarks

    7. (Included in full purchase)

      MODULE: Customer Retention Strategies

  30. 30

    Chapter 30: Final Optimization and Next Steps

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Reviewing Your 30-Day Performance

    3. (Included in full purchase)

      Optimizing Your Marketing Strategy

    4. (Included in full purchase)

      Creating a Plan for Long-Term Growth

    5. (Included in full purchase)

      Automating & Scheduling Content for Ongoing Success

    6. (Included in full purchase)

      Your Next Steps & Action Plan

    7. (Included in full purchase)

      Module Recap and Final Q&A

    8. (Included in full purchase)

      Closing Remarks: Congratulations!

    9. (Included in full purchase)

      MODULE: Final Optimization and Next Steps

    10. (Included in full purchase)

      BONUS: 5 MAJOR TIPS TO SELLING ONLINE SUCCESSFULLY

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